Business decision makers exploring industrial products in an interactive virtual showroom

What would a virtual showroom for your business cost?

Get a realistic first scope and investment range in about four minutes. See where the showroom fits your customer journey, what to build first and how the same foundation can serve customers, sales and training.

RealityMatters interactive virtual reality experience

Give the showroom one clear job in the customer journey

A virtual showroom is a web-based 3D environment where buyers and teams can explore products in context. It can help people discover an offer, understand and compare products, make a decision or learn after purchase. The strongest first release starts with one of those jobs.


The experience can still be reused. The same environments, product models and core technology can support your website, guided sales conversations, dealer networks, events and training without rebuilding the foundation each time.


Use the calculator to define that first job, decide whether the experience is self-guided, presenter-led or multi-user, and see how your rooms, products, assets and systems change the scope.

Layers of Immersion by RealityMatters

What a virtual showroom can change

A useful showroom gives customers and teams a clearer way to understand products in context, while creating a foundation you can reuse.

  • Put products in context

    Show products inside the environments, applications and stories that make their value easier to understand.

  • Move buyers towards a decision

    Turn passive browsing into meaningful actions such as comparing, saving, sharing or requesting contact.

  • Give sales a consistent story

    Use the same showroom in guided meetings, dealer conversations and exhibitions without rebuilding the explanation.

  • Reuse the foundation

    Extend the same environments, product models and technology into customer, sales and training applications.

Layers of Immersion by RealityMatters

What affects the cost of a virtual showroom?

The journey role, experience format, number of environments, product assets, interactions and integrations all change the scope. These answers help you choose a sensible first release.

Need more clarity?

Before you invest

Here are a few common questions about Virtual showrooms.
How is a virtual showroom different from a 3D product configurator?

A 3D product configurator usually helps someone choose valid options for one product or family. A virtual showroom places several products inside a broader environment and story, so people can explore applications, compare solutions and move through a guided or self-guided journey.

Can we reuse our existing CAD or 3D files?

Often, yes. We first check geometry, structure, materials and performance. Clean source assets can reduce production work, while engineering files normally need 3D optimisation before they will run smoothly in a browser or headset.

Does the experience need to be multi-user?

No. A self-guided web showroom is often the most useful starting point. Guided one-to-one and shared multi-user sessions make sense when live selling, collaboration or training is central to the journey.

Can the same showroom support customers, sales and training?

Yes. The environments, product models and core technology can be reused. Each audience may still need its own route, permissions, presentation controls or learning layer, but the foundation does not need to be rebuilt.

Do we need to include the whole product range?

No. Start with the rooms and product families that prove the customer-journey job. A representative first release makes it easier to test usefulness, asset quality and internal adoption before expanding.

Can it connect to our website, CRM, PIM or CPQ?

Yes. The first release can live on your website and hand qualified interest to sales. Deeper CRM, PIM, CPQ and commerce connections are possible when they improve the journey. We review APIs, ownership and data quality before fixing the scope.

What do I receive after using the calculator?

You see the indicative investment range before entering an email address. A work email unlocks the itemised breakdown, five steps for getting started and a goal-led cheat sheet for discussing the project with your CEO, CMO, CFO and CTO.

Want us to review your virtual showroom plan?

Bring your calculator result. We will pressure-test the customer-journey role, first-release scope, source assets and reuse plan, then help you decide what belongs in version one.