Scroll for more
We've Had One Obsession: Making The Complex Feel Simple
RealityMatters is an end-to-end immersive experience studio born in Belgium, now working between Brussels and Los Angeles.
100+ projects. 50+ clients across manufacturing, automotive, finance, and logistics. One obsession: making the complicated feel simple.
We've Spent 15+ Years Building Experiences That Matter
Some days, we're helping manufacturers shorten their sales cycles with interactive product configurators.
Other days, we're creating VR experiences for the Zoo of the Future that keep visitors immersed for 45 minutes (and generate 200+ PR articles).
What connects these? Both needed to turn complexity into clarity. Both needed to create genuine engagement. Both needed measurable results.
Whether you're selling industrial equipment or selling tickets to an experience, we build the immersive layers that make people stop, explore, and remember.
TWO TRACKS, ONE PHILOSOPHY: BUILD LAYERS THAT WORK
Different outcomes. Same commitment to results over novelty.
-
For B2B Manufacturers:
We build interactive layers on top of your existing sales and marketing that make complex products instantly understandable—driving measurable increases in lead velocity, sales conversion, and time-to-productivity.
Typical outcomes:
→ 20-30% reduction in sales cycle time
→ 15-25% improvement in demo-to-close rates
→ 50% faster new sales rep productivity
→ 40% reduction in support tickets through better product understanding
-
For Venues, Brands & Experiences:
We create immersive experiences that transform passive viewing into active participation—driving longer dwell times, more social sharing, and repeat visits.
Typical outcomes:
→ 4-8x longer engagement vs. traditional exhibits
→ Organic press coverage and social virality
→ Measurable increases in foot traffic and ticket sales
→ Differentiation that justifies premium pricing
Why Now? Technology Has Reached a Tipping Point
We are at a pivotal moment where technologies that once existed in isolation—AR, VR, 3D, digital twins, AI—are converging into practical, proven business tools.
Extended reality (XR) is being embraced by organizations worldwide for measurable benefits: enhanced efficiency, improved workflows, better collaboration, and deeper customer engagement.
Augmented reality is expanding with new wearable devices that will eventually replace smartphones for certain applications.
From virtual showrooms to immersive training, businesses are adopting digital-first approaches to save time, cut costs, and boost engagement.
The question isn't if this transformation will happen—it's when you'll position your organization to benefit from it.
What Drives Us
-
PEOPLE FIRST, ALWAYS
People are the driving force behind every success. They shape how we work, what we value, and who we become together. Every shared breakthrough reminds us that we're not just a company—we're a vibrant community growing stronger through collaboration.
-
COLLABORATION WITHOUT EGO
It's where ambition meets action. Every challenge isn't just another task; it's an opportunity to push boundaries and create something extraordinary.
-
EXCELLENCE AS STANDARD
Excellence isn't a goal—it's where we begin. As we've grown, so have our capabilities and our cultural intelligence. When you work with RealityMatters, you're partnering with a team ready to conquer any challenge with precision and passion.
-
REAL-WORLD IMPACT
We don't just talk; we do. With industry-leading skills and a commitment to creating real-world impact, we leverage our expertise to drive meaningful change.
-
USER-CENTRIC DESIGN
User-centric design isn't just a buzzword—it's a commitment. It's about considering the full picture: the impact on users, organizations, and the world at large. Technology is only as powerful as the people it empowers.
-
TRUSTED PARTNERSHIP
We're visionaries, but we're also doers. Navigating the intersection of real and digital can be complex, but you're not alone. At RealityMatters, we're more than solution providers—we're your trusted guides.
Ready to Transform How You Connect and Engage?
Change doesn't have to be overwhelming. With the right strategy tailored to your organization's unique needs and ongoing support to guide you through every step, you can confidently embrace this transformation.
Let's take this journey together.