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When your product can't be in the room, AR puts it there.
Cannon Equipment builds highly configurable material handling carts and conveyance systems for supply chain and distribution operations. Getting prospects to fully understand what they're buying, before committing to a site visit or waiting on a sample, was slowing sales conversations down. We built an AR product visualizer that changed that.
The challenge
Cannon's product line spans hundreds of configurations. Custom shelving, modular layouts, powered conveyors, security cages. The right specification matters, and buyers want to see exactly what they're getting before they commit.
That's a reasonable ask. But for a sales rep in the field, carrying physical products to every meeting isn't an option. The typical workaround is brochures, spec sheets, and a follow-up site visit that might happen weeks later. Deals that should close early stall on "I need to see it first."
What we built
An AR product visualizer that places any Cannon product configuration into the buyer's environment at full scale, through a tablet or mobile device. Not a video, not a flat render. The actual product, placed in the actual room, true to spec and interactive.
A sales rep opens the app during the meeting, selects the configuration that fits the prospect's operation, and places it in the space in front of them. The prospect walks around it, checks the dimensions, switches variants on the spot. The powered conveyor one moment, the three-shelf stocking cart the next.
Everything the buyer needs to see is right there. No sample required.
What it changes
Sales conversations now spend less time on product education and more time on the decision. When a prospect has already seen the product at full scale, walked around it, and compared configurations in real time, the question "can I see what that looks like?" is answered before it's asked.
That's what Interactive Decision Clarity looks like in practice. A practical tool that helps buyers understand, compare, and commit faster. Not a demo for the trade show floor, a tool the sales team uses in every conversation.
The conversation shifts. The cycle shortens.
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What kinds of products benefit most from an AR visualizer?
Products that are hard to transport, expensive to sample, or available in too many configurations to show in a catalog. Material handling equipment, industrial machinery, modular systems, anything where "just send a brochure" leaves the buyer without a real sense of what they're getting.
How does a sales rep actually use this in the field?
They open the app on a tablet or phone, select the product configuration closest to what the prospect needs, and place it in the room at full scale. The prospect can walk around it, see how it fits their space, and switch between variants on the spot. No setup, no special equipment, no Wi-Fi dependency.
What happens to the 3D assets once the tool is built?
They don't get archived. The same models that power the AR sales tool can feed a trade show activation, a product page, a digital showroom, or a training module. That's the whole point of how we build this. One asset, many layers, every application cheaper and faster than the last.
How do you handle a product line with hundreds of configurations?
We work with you to map the configurations that matter most in a sales context, the variants that come up in conversations, the ones where a buyer's hesitation is usually visual. You don't need every variant in the tool on day one. You need the right ones, built to scale when the catalog grows.
Does this integrate with an existing sales process or does it replace it?
It fits into what your team already does. The tool doesn't change how your reps sell. It removes the part of the conversation that was slowing everything else down.
Want to see what this could look like for your product line?
Let us map that before we build anything.