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The Challenge: A Product Too Large for Any Meeting Room
An augmented reality application that places Toyota's full material handling range into the buyer's own environment at true scale. Buyers can stand in their actual warehouse and see a forklift in their aisles, switch between models, compare configurations side by side, and explore the full catalog on a phone or tablet. Every model is built to exact engineering specifications, dimensions, clearances, turning radii all accurate. What the buyer sees in AR matches what they will receive.
The Solution: Put Full-Scale Products in Their Space, Instantly
In a sales meeting, the rep places the product on the floor and the conversation changes immediately. The buyer is looking at a full-scale reachtruck in their actual space. Questions shift from 'what does it look like' to 'will it fit between those racks.' At trade shows, the same tool works without shipping heavy equipment. Visitors scan a surface and see the full range at scale. After the show, it goes into every follow-up meeting.
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For customers:
Get the confidence to move forward faster. See your specific solution in your specific facility before committing. Share it with stakeholders who couldn't make the meeting.
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For marketing:
Create differentiated experiences at trade shows, in showrooms, and in digital campaigns. Give prospects something they can take home and explore on their own time.
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For sales teams:
Turn your pitch into an interactive experience that prospects remember. Show, don't tell. Walk through features while the customer is looking at the product in their space.
Comprehension in Minutes, Not Meetings
The Product Explorer shortens the distance between first conversation and buyer conviction. Meetings with AR produce fewer follow-up questions and faster decisions because the buyer has already seen the product in context. For Toyota's dealer network, it is also a consistency engine; very dealer, in every market, shows the same accurate product at the same quality level.
One Model, Every Context
Customers open the Product Explorer app on their tablet or phone, select the forklift or racking system they're considering, and place it virtually in their facility.
Sales reps use the same tool during in-person or virtual meetings, turning presentations into collaborative exploration sessions that keep prospects engaged and moving toward a decision.
They can:
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See full-scale products in context
Drop a forklift into their warehouse aisle and immediately understand if it fits, how much clearance it needs, and how it looks in their space.
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Explore features interactively
Tap on components to learn about lift capacity, turning radius, safety features, and customization options without flipping through pages.
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Share with stakeholders
Walk through the facility with the virtual forklift visible on the screen, or capture screenshots and videos to share with the team back at the office.
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Compare models side-by-side
Test different configurations and models in the same space to make informed decisions faster.
Why This Approach Works
Complex products require complex explanations. Or they used to. With Product Explorer, Toyota Material Handling shortened the path from interest to purchase by making the abstract tangible.
Customers don't have to imagine anymore. They see it. They understand it. They commit faster.
For your sales team, it's not about adding more technology to the process. It's about removing the friction that slows deals down and giving prospects the clarity they need to say yes with confidence.
This same approach works for any complex B2B product. If your prospects need multiple meetings to understand your solution, if stakeholder alignment takes too long, or if your sales team struggles to differentiate on the floor at trade shows, interactive product exploration solves those problems.
Let's talk about your products and how we can help your team close deals faster.
Need more clarity?
Questions About AR for Product Sales
Here are a few common questions about Product Sales.
How do you demonstrate a forklift in a sales meeting?
AR places the full-scale product in the buyer's own warehouse via phone or tablet. No physical demo unit needed.
Does AR work for configurable industrial products?
Buyers can switch configurations, explore variants, and compare options on the spot in their own environment.
How does AR shorten the B2B sales cycle?
Comprehension happens in minutes instead of meetings. Buyers arrive at conviction faster because they have already seen the product in their space.
Do buyers need special hardware to use AR?
No. Modern AR runs on standard smartphones and tablets. No headsets, no apps from the app store in most cases - just point and explore.
Can the same AR content work at trade shows and in the field?
Yes. The same 3D models and configurations serve both contexts. Build once, use in any setting.
From Sales Tool to Website Configurator
The natural next step is a web-based product configurator that brings the same exploration experience to Toyota's website. Prospects who are not yet in conversation with a sales rep could explore and configure equipment online, generating qualified leads that arrive with spatial understanding already in place. The 3D models, configurations, and interaction patterns are all ready. The layer just needs a new deployment context.
Are Your Products Too Complex for a Slide Deck?
If your product is too large, too configurable, or too experiential to explain in a meeting, tell us about it. We will show you what your buyers could see instead.