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Toyota Material Handling Speeds Up Sales Decisions with Augmented Reality
TOYOTA MATERIAL HANDLING
With Product Explorer, Toyota Material Handling gave customers the ability to see forklifts in their own space, reducing uncertainty and boosting confidence before purchase.
Sales teams used the same solution to deliver pitches that were more interactive, more memorable, and up to 25% faster in closing decisions. It’s proof of how technology, sales, and marketing can work together to deliver measurable value.
The Challenge
Traditional brochures and spec sheets only go so far. Customers struggled to picture how Toyota Material Handling’s forklifts or racking systems would fit into their own warehouses. Sales conversations often required multiple rounds of explanation, delaying decisions and creating uncertainty that slowed down the buying journey.
Our Solution
We created the Product Explorer — an augmented reality platform that makes every product tangible. Customers could:
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Place in your space
Customers can virtually drop full-scale forklifts into their warehouse, instantly seeing how they fit without needing physical equipment on-site.
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Decide with confidence
By visualizing products in context, customers gain the confidence to commit faster, knowing their choice was the right fit for their needs.
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Pitch made memorable
Reps can turn static conversations into interactive experiences, making their pitch more engaging, memorable, and persuasive.
The Impact
- 20–30% faster decision-making – shortening long evaluation cycles into quicker approvals.
- Higher customer confidence – clients saw equipment in their own environment, eliminating doubts.
- More memorable sales pitches – reps stood out by delivering interactive, immersive demos customers remembered.
- Alignment of tech, sales, and marketing – Product Explorer became a bridge between departments, amplifying results across the customer journey.
Why AR Matters Now
Customers expect clarity, speed, and reassurance before committing. Augmented reality transforms the sales experience by making complex products simple to understand.
For Toyota Material Handling, it didn’t just enhance the pitch — it accelerated the path to purchase and created a competitive edge that competitors can't ignore.
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Enhanced Visualization
AR delivers an immersive, 3D view of products, making the experience feel like being in a physical store or showroom. This realistic interaction deepens understanding and builds confidence in product choices.
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Improved Decision-Making
With the ability to "test-drive" products virtually, customers can see how machines will perform or look in their space. This feature empowers better-informed purchasing decisions, increasing confidence and reducing hesitation.
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Increased Engagement
AR’s interactive and immersive nature captivates customers, encouraging longer interaction times and higher satisfaction. This enhanced engagement can translate into stronger brand loyalty and increased sales opportunities.
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Competitive Differentiation
Incorporating AR showcases Toyota’s commitment to innovation and customer experience. It sets them apart as a tech-forward leader in the material handling space, providing an edge in a competitive market.
The Future of Exploration
The TMH Product Explorer redefines how customers discover and interact with products. It’s vibrant, engaging, and showcases Toyota’s solutions in a whole new light. Dive into the world of Augmented Reality and see how exploration becomes an adventure!
Ready to Explore What’s Possible?
Contact Us to learn how we can help your organization innovate and thrive.