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Goodyear AR Product Explorer
Truck tires are difficult to compare from a catalogue. Scale is abstract, technical features are hidden in diagrams, and the product is not always available beside the vehicle where the decision makes sense.
RealityMatters built an augmented reality Product Explorer for Goodyear. Truck and fleet buyers can place tires from the Omnitrac and FuelMax ranges at true scale on their own vehicle, walk around them and inspect the details on a phone or tablet.
From catalogue pages to a product at true scale
Inspect the details
Buyers can move closer to the tread, inspect features such as DuraGuard and see the product from angles that a printed page cannot provide.
Compare tire lines in context
Instead of comparing names and specification tables alone, buyers can examine Goodyear tire options on the vehicle and discuss which product fits the route and operating conditions.
Give sales and dealers a portable demo
The product range travels on a phone or tablet. Sales and dealer teams can explain differences without moving physical samples or waiting until the buyer reaches a dealership.
What changed for the buyer
A catalogue-led comparison became an interactive product decision. Buyers could inspect tire features at true scale on their own vehicle, while sales and dealer teams gained a portable way to explain the range in context.
The outcome is practical rather than promotional: less effort spent imagining the product and a clearer conversation about which option fits the job.
Make complex product differences easier to see
If your product is difficult to transport, compare or explain in a brochure, an AR Product Explorer can put it in the buyer's environment without shipping a demo unit.
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