BT Reflex

TOYOTA MATERIAL HANDLING EUROPE

For the launch of Toyota’s next-generation reachtruck, the BT Reflex, we created a complete 3D asset suite designed to replace traditional product photography. The goal? To deliver a consistent, visually compelling experience across every marketing channel—while unlocking long-term value far beyond marketing.

Realitymatters We transform businesses using 3D, AR, VR, Metaverse

Why It Matters

Consistency in branding, flexibility in content creation, and speed-to-market are critical in today’s competitive B2B space. Instead of relying on costly photoshoots for every market variation, 3D assets provide a scalable, future-proof solution.


With 3D, Toyota can now:

  • Replace product photoshoots with photorealistic renders
  • Keep brand visuals consistent across websites, brochures, videos, and digital platforms
  • Engage audiences with eye-catching animations and videos
  • Enable interactive experiences like AR, VR, and digital showrooms
  • Reuse assets across departments—from marketing to training and sales


This isn’t just a visual upgrade. It’s a smarter, more agile way to communicate innovation across the organization.

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  • Results at a Glance

    • Photorealistic 3D renders

    • Product animations for marketing
      and training

    • Fully reusable assets for immersive
      experiences

    • Cost-effective and scalable visual
      content creation

    • Consistent branding across
      all platforms
  • Services Delivered

    • cad optimization
    • 3d modelling
    • 3d animation
    • texturing
    • rigging
    • rendering
    • video editing
    • soundscore
    • storyboard

Ready to Future-Proof Your Product Communication?

Whether you're looking to modernize your product visuals or lay the foundation for immersive experiences, we help brands like Toyota transform complex machines into compelling stories. Let's talk 3D.