Augmented Reality
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See it at full scale, before it ships
Your buyer forms a view before you ever speak to them. A complex product is hard to picture from a photo and a spec sheet, so they arrive at the conversation unsure whether it fits. Augmented reality closes that gap. It places the real product, at true scale, into the buyer's own space, on the phone already in their hand. They see how it fits their floor, their facility, their operation, before anything ships or a visit is booked. The understanding gets built before the sale, which is where the decision actually gets made.
How AR helps
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Enhanced Product Understanding
A buyer who can walk around your product, at real size, in their own space, understands it in a way no brochure gets close to. They see the footprint, the clearance, the fit. The questions that usually eat a first meeting are already answered.
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Immersive Brand Experiences
Most marketing content describes the product. AR lets the buyer stand next to it. When a competitor sends a PDF and you put the working product in the room, the buyer notices, and they remember which one felt real.
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Better Onboarding and Training
The same AR asset that helps you sell also helps your team and your dealers learn the product before it reaches the floor. They train on the real thing, at real scale, without waiting for a unit to be shipped in.
Make the product easy to picture
A complex product only makes sense in context. On a page, it is a photo and a list of specs, and the buyer is left to imagine the rest. AR removes the guesswork. They place your product in their own space, walk around it, and see exactly how it fits where it has to go. Nothing ships, no visit is booked, and the buyer already knows.
Marketing that reaches past the first contact
The strongest asset you can hand a buyer is one they can use without you. An AR experience runs in the browser, so your champion can send it to the stakeholder you will never meet, and everyone sees the same product, at the same scale, telling the same story. One build carries across your website, your sales team, your trade show stand, and your dealer network, instead of being rebuilt for each.
Onboarding and training on the real product
Getting a team or a dealer network up to speed usually waits on hardware, travel, and a unit on site. AR lets them learn on the product itself, at full scale, from wherever they are. The people selling and servicing it understand it sooner, and the same asset you built to win the deal keeps earning after it.
Built for real manufacturers
We build augmented reality for real manufacturers. Toyota Material Handling has been a client for close to twenty years, and the same approach scales down to a single product for a company a fraction of that size. Depth on one account, breadth across many.
See it in your own space
The best way to understand what AR does for a complex product is to put one in the room and look at it. Tell us what you are trying to make easier to sell, and we will show you what that looks like.
Working with the best clients and partners
FAQ
Need more clarity?
Still have questions?
Here are a few common questions about augmented reality.
Does augmented reality need an app or a headset?
No. Our AR runs in the browser, on the phone or tablet the buyer already has. No app to download, no headset, no login. They tap a link and the product is in the room.
What kind of products suit AR?
Anything complex, configurable, or that only makes sense in context. If a product is hard to picture from a photo and a spec sheet, or if scale and fit are part of the buying decision, AR earns its place. Simple, self-explanatory products get less from it.
How is this different from a product video?
A video shows one version of the product, in one sequence, at someone else's pace. AR puts control in the buyer's hands. They place the real product at true scale in their own space, walk around it, and see how it fits where it has to go. They come away with their own understanding of the product, not the one you scripted.
Does it really work on a phone?
Yes. Phone and tablet are where most AR gets used, precisely because the buyer already has one in their hand. The product appears at true scale in their space, and they move around it as they would the real thing.
How does AR help the sales team?
The buyer has already seen the product working, at scale, in their own space, before the meeting. The conversation starts further along, at confirmation rather than explanation, and the questions that usually fill a first call are already answered.
How does it help when several people decide together?
Complex purchases involve more than one decision-maker, and most of them are never in the room. An AR experience runs in the browser, so your champion can send it on, and every stakeholder sees the same product at the same scale. The people you never meet still get the full picture.
Can we use the same AR asset in more than one place?
Yes, and this is where it pays off. One build runs on your website, in your sales team's hands, at the trade show, and inside your dealer network. You stop paying to rebuild the same thing in a different format for every channel.
Do we need to send a demo unit or bring the buyer on site?
No. That is the point of AR. The buyer sees the product at full scale in their own facility, before anything ships and before a visit is booked. It removes the step that usually slows the early conversation down.
What do we need to provide to get started?
Usually your existing product data, most often the CAD or 3D files you already have from engineering. We turn what is sitting unused into something a buyer can place, explore, and understand.
What does an AR project cost?
Scope drives it. A single-product experience runs differently to a full range deployed across your dealer network. Tell us what you are trying to solve and we will give you a real number. It is a short conversation, not a drawn-out quote.
Let's put your product in the room
Tell us what you are trying to make easier to sell. We will show you what it looks like at full scale, in the buyer's own space, on the device already in their hand.