BT Reflex launch event

Toyota Material Handling

The virtual BT Reflex product launch

Toyota Material Handling Europe used our virtual platform to host their BT Reflex Product Launch event for +1000 attendees. Together with TMHE we offered a fantastic experience to their customers and stakeholders with a streamlined, interactive online event!

Our virtual event platform was developed specifically with customization and flexibility in mind, which was a perfect match for this product launch event. The end result was a coherent experience that combined the human touch with virtual interactivity!



For us it was important to provide a space wherein the visitor was free to explore and discover the new product at his own pace while providing enough interactivity to trigger the imagination and have some fun.


We provided interactions to trigger the visitor to discover more. Besides driving the new BT Reflex visitors could participate in the “loads of knowledge” quiz, fly a drone, build a truck, …


Providing different ways to discover the new BT Reflex was important to us as each visitor has his own interests. Whether you wanted to see the changes, get to know more about the engery offering or learn about the impact of connected trucks. We made it all possible within Toyota’s T-City concept.


This one is close to our hearts. Our platform was developed to make sure visitors can easily socialize and start a conversation. Whether it’s as a group or a 1-to-1 chat by using text or a video call. Providing these functionalities and blending them with the virtual approach was key to the success of the platform.


One of the main benefits that digital events have over physical events is the measurability. If you want to know what part visitors liked most, how long they stayed in 1 particular area, etc… you can find all of this in the dedicated reporting section.

Benefits of Virtual events

Engagement plays an important role in how we define a successful event. That’s precisely where virtual events can provide enormous added value. The environment can be completely adapted to your wishes, and we can build a much more powerful immersive brand experience than at a regular event.


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